Event Planning Tips for Your Small Business
It has never been harder to have your business stand out, whether it’s a retail store, hospitality or service business, and the challenges have never been greater. We live in a crowded consumer marketplace, with business owners shouting from the rafters just to be heard.
If you are looking for a smart way to differentiate your business and stand out from the competition, hosting a special event could be just the answer you are looking for. Whether you host a charity fundraiser for a local club or organization, design a gala grand opening for your latest location or attend a trade show to introduce your products to the world, the right event planning can make the world of difference.
No matter how good your intentions or how great your products, those special events cannot run themselves. Pulling off a great event takes careful planning, attention to detail and lots of hard work. Here are some smart tips to make your next special event a great success.
Design an App – or Use an Existing One
Having a dedicated app for your event can make the entire thing run more smoothly, so grab your tech-savviest staff members and ask them what they think. If you are hosting a multi-day event or introducing a technical product to the marketplace, a dedicated app can be a valuable sales tool.
Even if the event is just one day, it may be worth creating a simple app – one your attendees can use to get updated schedules, connect with others and learn more about your products and services. If you are not up to creating your own app, look for existing apps you can use to spread the word and help your attendees get the most of the event.
Harness the Power of Social Media
Social media is a great way to spread the word about your upcoming event. Whether the event in question is a charity event to raise money for a worthy cause, a grand opening for your newest location or a launch party for your great new product, reaching out on Facebook, Twitter, Instagram and other social media platforms can be key to your success.
Be sure to learn the culture and study both the literal and unwritten rules of each platform before you jump in. Each social media platform has its own specific set of expectations and etiquette, so get to know each one before you start marketing. Sharing your expertise and knowledge is always a big help on social media, so reach out and show off what you know. Once you are player on the platform, you can get down to business and tell all your followers about your great event.
Get the Help You Need
No matter what kind of event you are planning or how you choose to market it, going it alone could be a costly mistake. Your existing staff will already be stretched thin marketing your products, welcoming guests to your charity event or showcasing your services. Asking them to do more is just asking for trouble, so do not be afraid to ask for the help you need.
Bringing on supplemental staff for setup, tear down and ongoing activities can turn your good event into a great one, so research your options and make sure you have the help you need before you do a single thing. Laborocity, an on-demand hiring platform, provides quality workers for special events, eliminating the headache and costs associated with hiring quality event workers. They can help with event planning needs, from finding the right experts for your event to helping you coordinate all of your activities.
Smart business owners know when they need help, and they know when to ask for that help. So stop trying to go it alone – reach out for the right help, so you can focus on making your special event the best one yet.
Plan Ahead and Make Contingency Plans
The old bromide about preparing for the worst while hoping for the best certainly applies to event planning. No matter what the nature of your event, it is important to plan ahead and consider all the possibilities.
It is also important to make contingency plans, so you will know what to do if things do not go as expected. If your event is being held outdoors, have a contingency plan for bad weather. If you anticipate a couple hundred attendees, plan ahead and think about what you will do if thousands show up instead. This kind of forward thinking can make all the difference, and you do not want to leave anything to chance.
Whether you are raising money for a local charity, welcoming shoppers to your brand new store or showing off your latest creations, hosting a special event is good for business and good for you personally. As a business owner, event planning can raise your profile, enhance your brand image, boost your profits and build for the future. Knowing how to plan a great event, and how to get the right help, is critical, and it all starts with the tips listed above.
Thoughts? Hit me up. Woody@Laborocity.com
Woody Klemmer is the Co-founder of Laborocity, a company that provides businesses with qualified college student Doers to help with temp-work, on-demand.